About Us

Our Pure Design Story

Pam & Caeilen ♡ 

Pure Design began as a dream

Pure Design began as a dream in the heart of Pam Lozano in 2007 as she sat through a powerful women’s conference that transformed hundreds of lives. How could she impact the lives of teen and young adult girls and change the trajectory of their lives?

The dream sat dormant for several years, until finally in 2012, the seed of that dream emerged into an idea. Pure Design was launched by Pam and her daughter Caeilen, with two other teen moms and daughters. Without any prior experience in non-profits or publishing, they sat in a book store and brainstormed ways to launch this ministry and magazine. In September 2012, Pure Design began by publishing the very first online issue of Pure Design Teen Magazine. Since then over 25 quarterly magazines have been published, printed and mailed all over the country. Today, Pure Design has over 30 volunteers including a team of 12-15 teen and young adult girls who brainstorm and create events along with content for each issue of the magazine. A team of women who are professional photographers, graphic artists, writers, and speakers also volunteer and mentor the girls in their areas of interest.

Pure Design is about impacting with truth.

Our Heart:

Teen & Young Adult Girls struggle with insecurity, low self-esteem and self-hatred. We desire to empower them with truth to embrace who God has created them to be.

Our Mission:

Pure Design seeks to create a counter-cultural brand that empowers girls to set higher standards by imparting confidence through truth and authenticity.

Our Focus:

Pure Beauty Conferences & Bashes equip girls to encounter God and gain identity.
Pure Design Magazine empowers girls in self-image, self-worth and pure beauty.
There are no photoshopped or edited images of girls, except for lighting. Authenticity is key.

Our Mandate:

Pure Design empowers a generation with truth so they can empower others!
Teen & young adult girls want real, not fake. By sharing real life stories and images, girls are empowered to understand they are not alone or isolated in the issues they face every day.

We desire to empower girls so they in turn can empower others!